The American Society of Radiologic Technologists has selected Children’s Hospital of Orange County in Orange, California, and the University of Texas Southwestern Medical Center in Dallas, Texas, as the recipients of the 2025 BeRAD Professionalism Award. Developed by former ASRT President and current Chair of the Board Brandon A. Smith, M.B.A., M.S.R.S., R.T.(R)(VI), CIIP, the award recognizes health systems, imaging centers, hospitals, clinics and other facilities in which medical imaging and radiation therapists demonstrate a culture of professionalism.

“The BeRAD program drives the mission and enhances the vision of ASRT. As a brand, the award is purposed to bring all modalities together as one service line team and to undeniably impress upon our patients, institutions and communities the value we create. These two health care systems have unequivocally shown a level of professionalism and collaboration honoring the standard we aim to represent,” said Smith.

Children’s Hospital of Orange County and University of Texas Southwestern Medical Center demonstrated supporting medical imaging and radiation therapy professionals by offering a team approach to patient-centered care, opportunities to earn credentials, continuing education, advanced degrees and to be active in professional associations as well as local community outreach events. In addition, they detailed processes or programs that deliver equitable and accessible patient care, continuous quality improvements and safety of patient care.

Representatives from the winning organizations are invited to attend the Honors Evening event at the 2025 ASRT Annual Governance and House of Delegates Meeting in Reno, Nevada, where they will receive a customized award to commemorate their achievement and a one-year group ASRT membership for up to 25 employees.

Organizations interested in applying for the 2026 BeRAD Professionalism Award may submit their applications here. Applicants and organizations must reside within the continental U.S., Alaska or Hawaii. The next application period opens July 1.